Liquor Licenses


A retail license allows persons to sell alcohol beverages to individual retail customers, from a particular place (premises). All sales must occur at the licensed premises, with the buyer and seller both physically present at the time of sale. All liquor licenses are issued by the City Clerk's Office. Upon approval by the Common Council applicant is granted the license.
 
     

Are you here to renew your liquor license information for the 2024-25 licensing year?  
Click here for the 2024-25 Liquor License Renewal Checklist

Types of Licenses

Temporary Beer and/or Wine Permit Picnic License
A Temporary Permit may only be issued to: 
  •  Bona fide clubs that have been in existence for at least 6 months prior to the date of application
  •  State, county, or local fair associations, or agricultural societies
  •  Church, lodge, or society that has been in existence for at least 6 months prior to the date of application
  •  Posts now or hereafter established of ex-servicemen’s organizations
  • Chambers of commerce or similar civic or trade organizations
  • Application materials and payment must be submitted at minimum fifteen (15) days prior to day of event, as Common Council is required to review these application
  • "Breaks" in dates (ex. Fish Fry Fridays, would require a $10 fee/day and multiple applications - depicting per event instance)
  • More information and specifics
APPLICATION MATERIALS

1). Temporary Class "B" / "Class B" Retailer's License
2).
Addendum to Application
for Temporary Class “B”/”Class B” Retailer’s License
3).  Copy Of W-9 (Tax Exempt Form)
4). Payment:  $10 (up to three [3] consecutive days)
City of Menasha accepts cash or checks made payable to City of Menasha


   
Class “A” Fermented Malt Beverage License
Authorizes the retail sale of beer and beer-based coolers, in the original sealed container, for consumption off the licensed premises.

  • No sales to other licensees for resale;
  • May sell in any quantity to the public;
  • No beer sales between 12 midnight and 6:00 a.m.
  • May furnish customers with two, 3-fluid ounce taste samples of beer between 11:00 a.m. – 7:00 p.m.

     
“Class A” Liquor License  
Authorizes the retail sale of liquor and wine, in the original sealed container, for consumption off the licensed premises. A "Class A"(cider only) license authorizes the retail sale of cider, and shall be issued to a license applicant holding a Class "A" (beer) license for the same premise. The sale of intoxicating liquor is limited to cider only. 

  • No sales to other licensees for resale;
  • May sell in any quantity to the public;
  • May not sell intoxicating liquor and wine between 9:00 a.m. - 6:00 p.m.
  • May furnish customers with two 3 fluid ounce taste samples of wine between 11:00 a.m. – 7:00 p.m.
  • May furnish customers free of charge one 0.5 fluid ounce taste samples of intoxicating liquor other than wine between 11:00 a.m. – 7:00 p.m.
     
Class “B” Fermented Malt Beverage License  
Authorizes the retail sale of liquor by the drink for consumption on the licensed premises and (if allowed by local ordinance) in the original sealed container for off-premises consumption. A single, open bottle of wine may be taken off premise if ordered with a meal and re-corked prior to being taken off premise.

  •  No sales to other licensees for resale;
  •  Off-premises sales of liquor, when permitted by Local ordinance, limited to 4 liters or less;
  •  Wine may be sold in the original package, in any quantity, for on and off-premises consumption.
  •  Closing hours the same as Class “B” License, above.
  •  A winery that has a “Class B” (wine only) license issued under s. 125.51(3)(am) must close between 9:00 p.m. and 8:00 a.m.
   
Class "C" Wine License  
Authorizes the retail sale of wine by the glass or in an opened original container for consumption on premises only. A single, open bottle of wine may be taken off premise
if ordered with a meal and re-corked prior to being taken off premise.

  • No sales to other licensees for resale.
  • Closing hours the same as Class “B” License, above.
  • With limited exceptions, all retailers of alcohol beverages may only sell to consumers who are physically at the licensed premises.
 
Outdoor Food and Alcoholic Beverage Service Application
The City of Menasha holds two variations of Outdoor Food and Alcoholic Beverage Service Applications, per Municipal Code SEC. 7-2-17 (Outdoor Food and Alcoholic Beverage Permits Required at Class "B" Premises) and SEC. 7-8-2 (Outdoor Restaurant Service).  The same form is used for each instance:

City of Menasha Outdoor Food and Alcoholic Beverage Service Application (2024-25)

 

Resources & More Information


FORMS

AB-100 (Fill-In Form) Alcohol Beverage Individual Questionnaire Fillable PDF
AB-101 (Fill-In Form) Alcohol Beverage Appointment of Agent Fillable PDF
AB-200 (Fill-In Form) Alcohol Beverage License Application Fillable PDF
AT-108 (Fill-In Form) Retail License Transfer - Person to Person Fillable PDF
AT-110 (Fill-In Form) Court Report of Conviction Fillable PDF
DOR Use of Force Policy

Chapter 125 - Alcohol Beverage Regulation
Chapter 139 - Alcohol Beverage Taxes

Tax 7 - Fermented Malt Beverages
Tax 8 - Intoxicating Liquor

Licenses
Licensee Responsibilities
No-Sale Event Venues
Underage Alcohol Questions
Alcohol Beverage Law Enforcement
Beer Tax
Liquor Tax
Providing a Responsible Beverage Server Course
Permit Predetermination

Publication 302
Publication 309

Contact the Clerk's Office to receive the required Liquor License Forms or click here for fillable forms, provided by the WI-Dept. of Revenue.